{"id":3858,"date":"2025-10-31T19:32:59","date_gmt":"2025-10-31T19:32:59","guid":{"rendered":"https:\/\/writercosmos.com\/blog\/?p=3858"},"modified":"2025-10-31T23:41:07","modified_gmt":"2025-10-31T23:41:07","slug":"macmillans-new-move-highlights-why-authors-must-think-beyond-print","status":"publish","type":"post","link":"https:\/\/www.writercosmos.com\/blog\/macmillans-new-move-highlights-why-authors-must-think-beyond-print\/","title":{"rendered":"Macmillan\u2019s New Move Highlights Why Authors Must Think Beyond Print as Ebooks and Audio Become the Future"},"content":{"rendered":"

Discover the New Era of Sounds True with Macmillan<\/span><\/h1>\n

In a strategic move that signals the publishing industry\u2019s ongoing shift toward digital formats, <\/span>Macmillan Publishers<\/b><\/a> has announced its acquisition of the book, e-book, audio-book, and audio-original catalog of <\/span>Sounds True<\/b>, a leading publisher in the Mind, Body, and Spirit space.<\/span><\/p>\n

The acquisition includes Sounds True\u2019s respected backlist, forthcoming titles, and original audio content. Going forward, books and e-books will be published under <\/span>St. Martin\u2019s Essentials<\/b>, an imprint of The St. Martin\u2019s Publishing Group, while <\/span>Macmillan Audio<\/b> will handle the audio catalog.<\/span><\/p>\n

Jon Yaged, CEO of Macmillan Publishers, shared,<\/span><\/p>\n

\u201cSounds True has been a longtime Macmillan distribution client. We\u2019ve seen firsthand the passion and commitment with which Tami Simon and Sounds True have built a remarkable program. This acquisition represents our deepening investment in content that helps people live with greater intention, clarity, and purpose.\u201d<\/span><\/p>\n

What the Deal Involves<\/span><\/h2>\n

The transaction encompasses Sounds True\u2019s complete collection of titles and future projects. Jennifer Enderlin, President & Publisher of The St. Martin\u2019s Publishing Group, added that the company is excited to welcome the Sounds True publishing program, praising Tami Simon\u2019s 40-year legacy.<\/span><\/p>\n

Mary Beth Roche, President & Publisher of Macmillan Audio, emphasized that Sounds True\u2019s wellness and personal growth audio-books set a \u201chigh standard\u201d that aligns perfectly with Macmillan\u2019s growing audio business.<\/span><\/p>\n

Why This Matters for Authors and Publishers<\/span><\/h2>\n

While print remains an essential part of publishing, this acquisition highlights a growing truth: authors can no longer think \u201cprint first.\u201d Digital formats \u2014 including e-books, audiobooks, and audio originals \u2014 are now central to how stories and ideas reach readers.<\/span><\/p>\n

Here are the key takeaways:<\/span><\/p>\n