{"id":4928,"date":"2026-06-04T18:35:25","date_gmt":"2026-06-04T18:35:25","guid":{"rendered":"https:\/\/www.writercosmos.com\/blog\/?p=4928"},"modified":"2026-06-04T18:35:25","modified_gmt":"2026-06-04T18:35:25","slug":"use-book-to-generate-business-leads","status":"publish","type":"post","link":"https:\/\/www.writercosmos.com\/blog\/use-book-to-generate-business-leads\/","title":{"rendered":"How to Use a Book to Generate Leads for Your Business"},"content":{"rendered":"<h1><span style=\"font-weight: 400;\">How to Write a Book That Generates Qualified Leads\u00a0<\/span><\/h1>\n<p><span style=\"font-weight: 400;\">For many entrepreneurs, consultants, coaches, and business owners, a book is more than just a publishing achievement\u2014it can become a powerful lead generation tool.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A professionally written and published book helps establish authority, build trust, and attract potential clients long before a sales conversation begins. In today&#8217;s competitive marketplace, businesses that position themselves as experts often gain a significant advantage, and a book can help make that happen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you work with a ghostwriter, use <\/span><a href=\"https:\/\/www.writercosmos.com\/book-publications-service\"><b>book publishing services<\/b><\/a><span style=\"font-weight: 400;\">, or partner with a <\/span><b>book publishing company<\/b><span style=\"font-weight: 400;\">, learning how to use a book strategically can help generate qualified leads and grow your business.<\/span><\/p>\n<p><a href=\"https:\/\/www.writercosmos.com\/contact-us\"><b>Need a Business Book?<\/b><span style=\"font-weight: 400;\"> \u2013 Turn your expertise into a professionally published book that attracts leads and builds authority.<\/span><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">Why Books Are Powerful Lead Generation Tools<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Most marketing channels require constant spending to attract new prospects.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A book works differently.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of interrupting potential customers with advertisements, a book provides value, education, and expertise. Readers who invest time in your content are often more engaged and more likely to trust your recommendations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Benefits include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increased credibility<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Higher authority in your industry<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improved brand recognition<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Better client trust<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Long-term lead generation<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A book can continue attracting prospects for years after publication.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For a complete publishing roadmap, read: <\/span><a href=\"https:\/\/www.writercosmos.com\/blog\/end-to-end-book-publishing-your-complete-roadmap-to-success\/\"><b>End-to-End Book Publishing: Your Complete Roadmap to Success<\/b><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">Position Yourself as an Industry Expert<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">People prefer to work with experts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Publishing a book instantly elevates your professional image and helps separate you from competitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is one reason many entrepreneurs invest in:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Business book publishing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Professional ghostwriting services<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Self publishing book services<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Book publishing services USA<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A published book demonstrates knowledge, commitment, and experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Related reading: <\/span><a href=\"https:\/\/www.writercosmos.com\/blog\/business-book-publishing-establish-thought-leadership-grow-your-brand\/\"><b>Business Book Publishing: Establish Thought Leadership &amp; Grow Your Brand<\/b><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">Write for Your Ideal Client<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One of the biggest mistakes business authors make is trying to appeal to everyone.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, write specifically for your ideal audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ask yourself:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What problems do my clients face?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What questions do they frequently ask?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What solutions can I provide?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What expertise do I want to be known for?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The more targeted your content, the more qualified your leads become.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A well-positioned business book can act as a pre-sales tool that educates prospects before they contact you.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Include Strategic Calls-to-Action<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A book should not simply educate readers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It should also guide them toward the next step.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Examples include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Scheduling a consultation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Joining your email list<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Downloading a free resource<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Visiting your website<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Booking a discovery call<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Effective calls-to-action help transform readers into leads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key is providing value first and promoting naturally.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Build an Email List Through Your Book<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Email marketing remains one of the highest-converting marketing channels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A book can help grow your subscriber list by offering:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Free guides<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Templates<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Checklists<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bonus chapters<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Video training<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Readers who download additional resources become leads you can nurture over time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many businesses also use email<\/span> <a href=\"https:\/\/www.writercosmos.com\/newsletter-writing-service\"><b>newsletter writing service<\/b><\/a><span style=\"font-weight: 400;\"> providers to maintain communication and build relationships with subscribers.<\/span><\/p>\n<p><a href=\"https:\/\/www.writercosmos.com\/contact-us\"><b>Publish for Growth<\/b><span style=\"font-weight: 400;\"> \u2013 Create a book that helps generate clients, speaking opportunities, and long-term business visibility.<\/span><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">Use Your Book as a Lead Magnet<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Many professionals give away digital copies of their books to attract prospects.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Common methods include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Website opt-in offers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Webinar bonuses<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Event giveaways<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn lead campaigns<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Free download promotions<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This strategy often generates more qualified leads than traditional advertising because readers are already interested in your expertise.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Leverage Amazon for Visibility<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Publishing through Amazon provides access to millions of potential readers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Authors who use <\/span><a href=\"https:\/\/www.writercosmos.com\/amazon-kdp-publishing\"><b>amazon book publishing services<\/b><\/a><span style=\"font-weight: 400;\"> can increase discoverability through:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Amazon search results<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Category rankings<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer reviews<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keyword optimization<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A well-optimized Amazon listing can continuously generate traffic and leads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Related article: <\/span><a href=\"https:\/\/www.writercosmos.com\/blog\/how-to-publish-a-book-a-step-by-step-guide-for-beginners\/\"><b>How to Publish a Book: A Step-by-Step Guide for Beginners<\/b><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">Turn Readers Into Consulting Clients<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Many consultants and coaches use books as credibility tools during sales conversations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of convincing prospects of their expertise, they can simply point to their published work.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Benefits include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Faster trust building<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Higher perceived authority<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Better client conversion rates<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increased speaking opportunities<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A business book often shortens the sales cycle because prospects already understand your expertise.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Related reading: <\/span><a href=\"https:\/\/www.writercosmos.com\/blog\/how-to-use-your-book-to-land-speaking-gigs-media-features-and-consulting-clients\/\"><b>How to Use Your Book to Land Speaking Gigs, Media Features, and Consulting Clients<\/b><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">Use Your Book to Generate Media Exposure<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Media outlets frequently seek expert opinions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Authors are often viewed as more credible sources than non-authors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A published book can help secure:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Podcast interviews<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Guest articles<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Industry publications<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Local media coverage<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conference speaking opportunities<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Every appearance creates new opportunities to generate leads and grow brand awareness.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Create Supporting Content From Your Book<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Your book can become the foundation for an entire content marketing strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can repurpose chapters into:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Blog posts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Videos<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email campaigns<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Webinars<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This approach maximizes your marketing investment while expanding your reach.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Related article: <\/span><a href=\"https:\/\/www.writercosmos.com\/blog\/the-best-marketing-techniques-to-sell-your-book-in-2026-boost-your-reach-today\/\"><b>The Best Marketing Techniques to Sell Your Book in 2026 \u2013 Boost Your Reach Today<\/b><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">Ensure Your Book Looks Professional<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A poorly edited or poorly designed book can damage credibility.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before publishing, invest in:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Professional Editing<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Consider:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Book editing services<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Professional book editing services<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Book editing and proofreading services<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Book copy editing services<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Related guide: <\/span><a href=\"https:\/\/www.writercosmos.com\/blog\/book-editing-services-for-new-authors-writer-cosmos-usa\/\"><b>Editing Your First Manuscript: Why Professional Editing is Crucial for New Authors<\/b><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Professional Cover Design<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Your cover significantly impacts reader perception.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many successful authors invest in:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Book cover design<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Book cover design services<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Professional book cover design services<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A professional presentation increases trust and improves conversion rates.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Measure Lead Generation Results<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Track the effectiveness of your book marketing efforts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Key metrics include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email signups<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consultation requests<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Website traffic<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Speaking invitations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sales inquiries<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Monitoring these results helps identify which strategies generate the highest return on investment.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Common Mistakes to Avoid<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Many business owners publish a book but fail to use it strategically.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Avoid these mistakes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Writing for a broad audience<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Missing calls-to-action<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ignoring email list building<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Neglecting Amazon optimization<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Publishing without professional editing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Failing to promote consistently<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A book should be part of a larger business growth strategy.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">FAQs<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">1. Can a book really help generate business leads?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Yes. A well-written book builds credibility, showcases expertise, and helps attract potential clients who are interested in your knowledge and services.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. What type of book is best for lead generation?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Nonfiction books, business books, self-help guides, and industry-specific books are often the most effective for generating qualified leads.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Do I need professional book publishing services?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Professional book publishing services can improve your book&#8217;s quality, visibility, and credibility, helping you generate better results from your publishing efforts.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. How can I turn readers into clients?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Include clear calls-to-action, offer free resources, build an email list, and guide readers toward consultations or other services.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">5. Is Amazon a good platform for business authors?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Yes. Amazon provides global visibility and can help business owners reach potential clients through search rankings, reviews, and category placements.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Final Thoughts<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A professionally published book can become one of the most effective lead generation assets for your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By positioning yourself as an expert, building an email list, attracting media opportunities, and providing valuable content, your book can continuously generate qualified leads and strengthen your brand authority.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you choose <\/span><b>self book publishing<\/b><span style=\"font-weight: 400;\">, work with a <\/span><b>book publishing company<\/b><span style=\"font-weight: 400;\">, or invest in professional <\/span><b>book publishing services<\/b><span style=\"font-weight: 400;\">, the right strategy can transform your book into a long-term business growth tool.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To learn more about building authority through publishing, read:<\/span><\/p>\n<p><a href=\"https:\/\/www.writercosmos.com\/contact-us\"><b>Start Your Book<\/b><span style=\"font-weight: 400;\"> \u2013 Work with publishing experts to transform your knowledge into a powerful lead-generation asset.<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Write a Book That Generates Qualified Leads\u00a0 For many entrepreneurs, consultants, coaches, and business owners, a book is [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":4929,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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