{"id":912,"date":"2022-05-12T23:03:57","date_gmt":"2022-05-12T23:03:57","guid":{"rendered":"https:\/\/writercosmos.com\/blog\/?p=912"},"modified":"2025-11-08T00:07:29","modified_gmt":"2025-11-08T00:07:29","slug":"building-a-new-york-times-bestselling-author-brand","status":"publish","type":"post","link":"https:\/\/www.writercosmos.com\/blog\/building-a-new-york-times-bestselling-author-brand\/","title":{"rendered":"Building a New York Times-bestselling author brand"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"912\" class=\"elementor elementor-912\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5967d3fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5967d3fa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4641fbfb\" data-id=\"4641fbfb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59140fc4 elementor-widget elementor-widget-text-editor\" data-id=\"59140fc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<h1 style=\"text-align: center;\">Building a New York Times-bestselling author brand<\/h1>\n<p>When we were first introduced to J. Elle, we knew we had someone really, really special on our hands. Our communications began when she was beginning to build her author platform, and she eventually sparked a firestorm of interest when she participated in&nbsp;#DVPit, a Twitter book pitching event for historically marginalized voices. Her tweet landed her a six-figure contract with Simon &amp; Schuster for her debut WINGS OF EBONY duology. Six months after her first contract, Elle&nbsp;sold a second fantasy duology&nbsp;at auction to Bloomsbury Publishing. She was beginning her publishing journey with a bang!<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-881 aligncenter\" src=\"https:\/\/writercosmos.com\/blog\/wp-content\/uploads\/2022\/11\/Building-a-New-York-Times-bestselling-author-brand-300x300.jpg\" alt=\"Building a New York Times-bestselling author brand\" width=\"300\" height=\"300\"><\/p>\n<p>But building a lasting brand is a marathon and not a sprint, which is why we were thrilled to partner with Elle to help position her as a powerhouse author who is here to stay.<\/p>\n<p>For her debut novel WINGS OF EBONY, we introduced Elle to TikTok, as we recognized early on that the book community on the app (which was rapidly expanding due to lockdowns in 2020) could be a powerful promotional audience for an up-and-coming YA author like Elle. We helped guide her in how to make the most of the app\u2019s features, and we celebrated with her when she experienced her first viral video! We also made the most of the hyper-targeted, personalized pitching WriterCosmos is known for, garnering media interest not just from traditional book outlets, but national coverage in&nbsp;<em>Essence<\/em>,&nbsp;<em>The Root<\/em>&nbsp;and&nbsp;<em>Ms. Magazine<\/em>, as well as local features in the&nbsp;<em>Houston Chronicle<\/em>,&nbsp;<em>Houston Public Radio<\/em>&nbsp;and&nbsp;<em>Houston Life<\/em>.<\/p>\n<p>We were elated when WINGS OF EBONY became an instant&nbsp;<em>New York Times<\/em>&nbsp;bestseller \u2014 and when we partnered with Elle for Book 2!<\/p>\n<p>For her next book ASHES OF GOLD, we doubled down on savvy, targeted media pitching that capitalized on the success of Elle\u2019s debut. The media responded with enthusiasm, as we secured coverage in major outlets including&nbsp;<em>The Mary Sue<\/em>,&nbsp;<em>Belletrist<\/em>,&nbsp;<em>Yahoo<\/em>,&nbsp;<em>Tor<\/em>,&nbsp;<em>Mother<\/em>,&nbsp;<em>The Young Folks<\/em>,&nbsp;<em>Bustle<\/em>,&nbsp;<em>Frolic<\/em>&nbsp;and more. And booksellers championed her work as well. We helped coordinate a nationwide multi-indie bookstore event where stores from every part of the country \u2013 including Oblong Books in New York, King\u2019s English Bookshop in Utah, Jackson Hole Trader in Wyoming, Wonders of the World in Mississippi and more \u2013 hosted a poignant discussion with Elle and other powerhouse authors on Black love being a cornerstone in Black history.<\/p>\n<p>We also provided weekly customized TikTok guidance for Elle to grow her brand and connect with a dedicated audience, with advice about the latest trends and recommendations for video ideas she could use.<\/p>\n<p>Once again, we were thrilled to celebrate every success with Elle \u2014 including when she was named a 2022 NAACP Image Award Nominee for Outstanding Fiction for Teens!<\/p>\n<p>There\u2019s so much ahead for this incredible author. Her star is only rising, and we can\u2019t wait to see more and more readers fall in love with Elle and her books!<\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a0c7ee elementor-widget elementor-widget-spacer\" data-id=\"7a0c7ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Building a New York Times-bestselling author brand When we were first introduced to J. Elle, we knew we had someone [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"om_disable_all_campaigns":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[26],"tags":[],"class_list":["post-912","post","type-post","status-publish","format-standard","hentry","category-case-study"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Building a New York Times-bestselling author brand - WriterCosmos Blog<\/title>\n<meta name=\"description\" content=\"Find out how successful authors build a New York Times-bestselling brand and what strategies help books reach global recognition.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.writercosmos.com\/blog\/building-a-new-york-times-bestselling-author-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building a New York Times-bestselling author brand\" \/>\n<meta property=\"og:description\" content=\"Find out how successful authors build a New York Times-bestselling brand and what strategies help books reach global recognition.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.writercosmos.com\/blog\/building-a-new-york-times-bestselling-author-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"Writer Cosmos Blog: Writing Tips &amp; 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