{"id":966,"date":"2022-08-13T11:39:59","date_gmt":"2022-08-13T11:39:59","guid":{"rendered":"https:\/\/writercosmos.com\/blog\/?p=966"},"modified":"2025-11-10T19:44:52","modified_gmt":"2025-11-10T19:44:52","slug":"helping-a-genre-publisher-find-a-mainstream-audience","status":"publish","type":"post","link":"https:\/\/www.writercosmos.com\/blog\/helping-a-genre-publisher-find-a-mainstream-audience\/","title":{"rendered":"Helping a Genre Publisher Find a Mainstream Audience"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"966\" class=\"elementor elementor-966\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5967d3fa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5967d3fa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4641fbfb\" data-id=\"4641fbfb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59140fc4 elementor-widget elementor-widget-text-editor\" data-id=\"59140fc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<h1>Helping a Genre Publisher Find a Mainstream Audience<\/h1>\n<p>As one of the most respected Christian publishers in the industry, Tyndale\u2019s authors have traditionally found success among Christian booksellers and readers (also called the Christian Booksellers Association or CBA market). The publisher knew their titles could also find a wider readership beyond the CBA market. When Tyndale approached us about creating a strategy to promote their titles to a more mainstream audience, we were happy to assist!<\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-894 aligncenter lazyload\" data-src=\"https:\/\/writercosmos.com\/blog\/wp-content\/uploads\/2022\/11\/Helping-a-Genre-Publisher-Find-a-Mainstream-Audience-300x71.png\" alt=\"Helping a Genre Publisher Find a Mainstream Audience\" width=\"300\" height=\"71\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/71;\" \/><\/p>\n<p>Christian and mainstream markets intersect the Southern U.S., (which was also where some of the Tyndale authors were based), so targeting booksellers and readers in that geographic region was a natural first step to not only maximize Tyndale authors\u2019 genre influence, but extend to a broader, receptive audience. We positioned Tyndale\u2019s authors for optimum visibility at the Southern Independent Booksellers Association Tradeshow (SIBA), where they were able to network with and promote to thousands of mainstream Southern booksellers and influencers who were not exclusively faith-based.<\/p>\n<p>We also coordinated blog tours and secured coverage for Tyndale\u2019s authors, including now\u00a0<i>New York Times\u00a0<\/i>bestseller Lisa Wingate, with online reviewers and influencers who cover a diverse variety of genres, which helped expose these wonderful books to mainstream readers across the worldwide.\u00a0<\/p>\n<p>With some strategic geographic positioning and creative online exposure, we\u2019re pleased to say that Tyndale\u2019s titles did indeed find a host of new fans beyond their original genre market, growing the publisher\u2019s and authors\u2019 platforms!<\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a0c7ee elementor-widget elementor-widget-spacer\" data-id=\"7a0c7ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>&nbsp; Helping a Genre Publisher Find a Mainstream Audience As one of the most respected Christian publishers in the industry, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"om_disable_all_campaigns":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[26],"tags":[],"class_list":["post-966","post","type-post","status-publish","format-standard","hentry","category-case-study"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.3 (Yoast SEO v27.1.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Helping a Genre Publisher Find a Mainstream Audience - WriterCosmos Blog<\/title>\n<meta name=\"description\" content=\"Discover how WriterCosmos helped a niche publisher expand reach, attract new readers, and enter the mainstream market.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.writercosmos.com\/blog\/helping-a-genre-publisher-find-a-mainstream-audience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Helping a Genre Publisher Find a Mainstream Audience\" \/>\n<meta property=\"og:description\" content=\"Discover how WriterCosmos helped a niche publisher expand reach, attract new readers, and enter the mainstream market.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.writercosmos.com\/blog\/helping-a-genre-publisher-find-a-mainstream-audience\/\" \/>\n<meta property=\"og:site_name\" content=\"Writer Cosmos Blog: Writing Tips &amp; 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