{"id":979,"date":"2022-08-09T22:04:00","date_gmt":"2022-08-09T22:04:00","guid":{"rendered":"https:\/\/writercosmos.com\/blog\/?p=979"},"modified":"2025-11-08T00:06:26","modified_gmt":"2025-11-08T00:06:26","slug":"building-new-leads-helps-debut-find-international-audience","status":"publish","type":"post","link":"https:\/\/www.writercosmos.com\/blog\/building-new-leads-helps-debut-find-international-audience\/","title":{"rendered":"Building New Leads Helps Debut Find International Audience"},"content":{"rendered":"\t\t
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<\/p>\n

Building New Leads Helps Debut Find International Audience<\/h1>\n

Holocaust survivor Laureen Nussbaum\u2019s riveting account of her family\u2019s escape\u2013thanks to the intervention of a brave, little-known German official named Hans Calmeyer\u2013deserved as wide an audience as possible.<\/p>\n

\"Building<\/p>\n

Despite the enduring cultural significance of this event, it can be challenging for a new title to get attention because of countless other titles dedicated to accounts of the Holocaust.<\/p>\n

Resilience, persistence and adaptability are key in any good publicity plan, and we developed a fresh strategy for hooking the right outlets for Nussbaum\u2019s book\u00a0Shedding Our Stars<\/em>.<\/p>\n

We conducted ultra-specific research to find new leads, targeting journalists who were consistently writing about a). Holocaust survivors, b). Anne Frank (whom Nussbaum knew personally), c). stories of positive German involvement in the Holocaust and d). hyper-local human interest pieces in Seattle, Nussbaum\u2019s city.<\/p>\n

By sending very personalized pitches to these leads, we were able to secure feature stories, reviews and interviews in major international media such as\u00a0The Jewish Telegraphic Agency<\/em>\u00a0(which fed to\u00a0The Jerusalem Post<\/em>\u00a0and\u00a0Jewish News Syndicate<\/em>),\u00a0The Jewish Voice<\/em>,\u00a0Jewish Journal<\/em>,\u00a0Aish Magazine<\/em>,\u00a0Arutz Sheva<\/em>\u00a0and\u00a0The Dutch Review<\/em>. \u200bWe also arranged a prominent feature story for Nussbaum in\u00a0The Seattle Times<\/em>.<\/p>\n

Some doors in publicity take a little finesse to open\u2013the important thing is to adapt your approach and never stop trying! Thanks to the creative strategy and Nussbaum\u2019s powerful story, the first print run of 1,500 copies sold out within the first couple months of publication, and the book entered its second printing! We are especially proud that the exposure met Nussbaum\u2019s personal goal of spreading awareness of Calmeyer\u2019s brave resistance to his Nazi compatriots, as she has received correspondence from readers enthusiastically asking more about him.<\/p>\n

To this day, Andrew\u2019s work continues to be a slam dunk!<\/p>\n

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  Building New Leads Helps Debut Find International Audience Holocaust survivor Laureen Nussbaum\u2019s riveting account of her family\u2019s escape\u2013thanks to […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"om_disable_all_campaigns":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[26],"tags":[],"class_list":["post-979","post","type-post","status-publish","format-standard","hentry","category-case-study"],"yoast_head":"\nBuilding New Leads Helps Debut Find International Audience - 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